Os efeitos da utilização de uma ferramenta analítica de dados para a interpretação das informações gerenciais: um estudo de caso numa indústria de alimentos do Estado do Ceará

Abstract

In a world increasingly involved with the amount of data, it is indispensable to the successful manager of today, the ability to interpret the data and turn it into information. Data analytics emerges as a science to improve understanding of data analysis and improve decision making. In this context, this article proposes the discussion of the collaboration of an analytical data tool in the decision process this tool is the tableau of the company Tableau Software. The problem that guides this study is, what is the role of this analytical data tool to analyze and help the interpretation of managerial information? Thus, this article aims to analyze the effects of the use of an analytical data tool (Tableau) in the commercial sector of a food industry in the state of Ceará. For the accomplishment of this work, a semistructured questionnaire carried out in the studied company was applied. In view of the answers found, it was possible to verify that the data analytics tool benefits the management by improving speed and standardization in the transformation of the data into information relevant to the company.