A influência da cultura organizacional de empresas Multinacionais sobre a gestão de suas subsidiárias Estrangeiras: um estudo de caso no setor de tecnologia da Informação do Brasil

Abstract

As globalization moves forward, large multinational companies seek competitive advantage to operate in ever-larger markets. With this scenario, several studies involving a successful internationalization, the transfer of the best practices and local characteristics, like an organizational culture, has aroused interest of several scholars, being Hofstede one of the pioneers in the XIX century. The objective of this study is to demonstrate how the International Administration consolidates itself as a propagator of ideas and organizational strategies, entering more and more in foreign markets and knowing them a fund, demonstrating analysis and impact of the organizational culture of multinational companies on a management of your subsidiaries. Some of the concepts used to present a result, is the analysis of the data of qualitative origin, wich it´s structured and a pre-established process, containing open answers, making a case of study with Stefanini, information technology giant. After that, there is a penetration into the sector, where it´s posible to do research in this direction, presenting and explaining the sector to obtain the desired results. It is possible to demonstrate with a research, the importance of an efficient and close management, by a company with local highlight, even though there are subsidiaries in many countries. Finally, the study seeks to generate as much more curiosity from other authors, provide necessary information to new international managers and to show the influence of organizational culture