Sustentabilidade: uma investigação da atitude e do Comportamento de futuros administradores

Abstract

The concern about the environment and natural resources has become an increasingly relevant issue, bringing sustainability to the focus of discussions among governments, organizations and society. In order to meet the new demands of the market, organizational managers are being challenged to adopt sustainable corporate strategies that stimulate the financial growth of companies while assuming the socio-environmental responsibility that is theirs. And it is thinking in the future managers that the present monograph aims to analyze the attitude and the environmental behavior of students of course of Baccalaureate in Administration. The present study, conducted with 269 students from the Administration course of the Universidade Federal do Ceará - UFC, suggests that the students have attitudes prone to sustainability, but the behaviors are not favorable, being classified as less conscious about the importance of their actions for the preservation of the environment