A importância do planejamento estratégico como fator preponderante para a obtenção de vantagem competitiva: Estudo de caso de uma entidade fechada de previdência complementar em Fortaleza

Abstract

Strategic planning as a preponderant factor of competitive advantage is a challenging issue. Especially when it comes to the company under study that is a Closed Entity of Complementary Pension Plans, which deals with the savings over the years where it will guarantee retirement in the future. In this way, it was asked how the strategic planning is used in Closed Entities to obtain competitive advantage. As a general objective of this study, it is desirable to evaluate how strategic planning can contribute to obtaining a competitive advantage for private pension institutions, either through strategic tools, through monthly meetings or through actions aimed at obtaining a competitive advantage. The methodology to qualify and measure the answers on the problem in question and to achieve the goals was through conducting a qualitative and exploratory research. The main results achieved were getting to know the performance of strategic planning in the Company, how the company is placing itself in the pension market and what it seeks to do to obtain a competitive advantage