Certificação FSC em uma indústria gráfica cearense: estudo de caso na empresa Tecnograf

Abstract

This thesis aims to analyze the importance and implementation of FSC certification in the chain of custody of the Fishing Industry. The theoretical basis was obtained through literature searches, covering topics such as the current environmental crisis that gave rise to issues of sustainability, conscious consumption, environmental certification and more specifically examined here, the FSC certification. We conducted a brief analysis of the graphics market, specifically in Brazil, in relation to FSC certification. The case study was done on a large graphic of Ceará, which earned certification in 2011. Were covered all aspects of FSC within the printing process. This work was in collaboration with company officials Tecnograf mainly from the production manager, because it managed the deployment process of certification and is still responsible for certification within the company and might provide more specific information about the production process a material certificate. With the case study could not examine whether the investment in certification brought real benefits to the company, because it has not sought to invest in finding the demand for this type of material. Despite this it was concluded that the certification carries with it a much greater benefit, reducing the wear of the forests.