Estratégias de endomarketing como ferramenta para o aumento da produtividade

Abstract

This work aims to show Endomarketing strategies that can be used as tools for obtaining the increase in worker productivity in the organization. Initially the subject is approached Endomarketing, identifying its importance, efficacy, and shows the internal marketing as a competitive factor among companies. The following shows the importance of organizational climate and the existence of an efficient internal communications for the organization. Later we present a research which seeks to justify the employee but can be motivated not only by income but also by several other internal marketing tools, and a motivated employee can in most cases get a high productivity.