Responsabilidade social nas IES de Fortaleza: uma análise das práticas e abordagens nos cursos de administração

Abstract

Corporate Social Responsibility, or CSR - as called by some authors, has been treated as a recent theme, or even as a "fad" by many businessmen and professionals responsible for the decision taking in the organizations. Besides that, the cited theme still faces a scenario surrounded by myths and prejudices about its practices - a consequence of the lack of knowledge about sustainable concepts and practices by the representatives of the organizations. The academic and professional formation of these actors has been addressed by diverse studies in order to analyze the possibilities for designing a more focused education based on the development of professionals more "humans" who are able to make decisions based not only on possible profit margins for companies, but also on ethical values and on a sense of solidarity with others. Thus, this work aims to analyze the approach given by Higher Education Institutions located in Fortaleza to the subject of the Corporate Social Responsibility with a focus on curriculum and practices undertaken in their management courses. The methodology used in this paper refers to a multiple case study developed with the best ten Higher Education Institutions evaluated according to the General Index of Courses, assessment tool used by the Anisio Teixeira Educational Studies and Research National Institute, a federal agency related to the Ministry of Education. The study, conducted through interviews with the coordinators of the management courses of the selected Higher Education Institutions, showed many similarities in their approaches to the subject within the students, but also demonstrated that the scenario still needs a lot of investment in research, incentives and practical actions in society, especially in public Higher Education Institutions. In this context, the pressures derived from the society and specifically from the educational regulatory bodies appear as determinant factors in building a education system more focused and related to the social responsibility issues.