Análise de um sistema adaptado para avaliação de desempenho de um operador logístico: um estudo de caso

Abstract

The current economy and the high competitiveness found in the logistics sector compel companies to be efficient, in this way, many companies are looking for new methods and alternatives to become stronger and more competitive. This work is a case study carried out in a logistics provider in the state of Ceará, whose main objective is to analyze the effectiveness of a performance evaluation system adapted to its operations. To reach the objective were presented concepts about logistics, strategic management and performance evaluation. A data collection was carried out regarding the company's activities, its current performance evaluation system and its characteristics were described, offering an opportunity to solve the problem because it does not have an effective evaluation system. A new performance evaluation system was proposed for the organization, based on theoretical models, validated its effectiveness and the objective achieved, allowing the company to use a system adapted to the needs of the operation and solid information to direct the company as the decisions to taken.