E-commerce & logística: estudo de caso da 420friends

Abstract

This work highlights the advantages and the disadvantages faced by a logistics novice entrepreneur, comparing your business with your business virtual classroom. This research aims to analyze the impact on revenues and costs in the supply chain of a company that operates in two modes of trade. The theme was chosen based on the observation of the growth of commerce and several budding entrepreneurs are opting for this new business model, because the facilities and their low initial cost, encourage people who want to begin to undertake in their businesses. Our theoretical framework underlies on the fundamentals Ballou (2004), Bowersox and Closs (2010), Carvalho and Enchanted (2006), and Hortinha (2001). The methodology adopted by us is quantitative in nature and had the instrument to collect the data, a quantitative questionnaire, containing questions clear and objective in order to gather information about the business experiences of a novice entrepreneur, through a research plan that provided us know in detail every feature point, client, advantages and disadvantages of all the methods discussed in this study. The object of study was chosen 420friends, company started its activities in 2011 through its e-commerce, ie, (shop) (www.420friends.com.br), and is in the process of opening its shopping store presence in Fortaleza-CE.