Implementação da gestão de estoques para reposição automática de tintas de um grupo varejista: um estudo de caso

Abstract

Faced with a very competitive scenario, the companies are increasingly improving their internal processes and reaching maturity in their management as a whole. Organizational failures, non-return and low-end resources are hampering companies to survive in a highly competitive market. The current scenario in Brazil is not easy and customers are increasingly demanding at the services and products that are offered, forcing companies to increasingly raise the value perceived by the customer. Enterprises that have this direct contact with the final consumer, like retailers, need to comply with customer needs, do it in an efficient way, as a competitive price is essential to loss or gain customers. Thus, in the context, the present study consists in the implementation of a methodology for supplying the stocks of paint’s segment in a retail group, implementing a methodology of supply that aims the reduce of stock's lead time, as well as increasing the availability more relevant products to the customer, but in parallel to this, reducing the inventory of less relevant items, segmenting the entire inventory looking forward the costumers needs and company strategy. The present study is an applied descriptive and quantitative approach. That results a reduction of approximately R$ 235,000.00 of stock, increase of turnover in one of the brands in almost 100%, that shows that the objectives were acquired and it is a project with great growth potential within the company and for the companies in other sectors.