Mulheres empreendedoras: perfil das mulheres à frente de micro e pequenas empresas no setor terciário

Abstract

Women are the majority when it comes to entrepreneurship. Search The Global Entrepreneurship Monitor (GEM) 2009 shows that women have opened more businesses than men. These women left behind the stereotype of being only housewives and decided to also act as owners of their own businesses. Therefore, this paper aims at analyzing the profile of women entrepreneurs. For this literature searches were performed where data were collected from female entrepreneurship in the publications of GEM (Global Entrepreneurship Monitor). We administered a structured questionnaire with open and closed questions with 20 women entrepreneurs owners of micro and small companies in the tertiary sector, specifically in the field of trade and services. After analyzing the data have been processed in Software Excel, it can be concluded that women entrepreneurs studied are mature women over 40 years old, married, mothers of families, well educated. The survey also revealed that most women become entrepreneurs because of opportunity, which also corresponds to the highest rate in Brazil, according to data from the GEM (2009). Autonomy and schedule flexibility were important factors for the opening of the business, the latter being seen as a way to reconcile the personal life and professional life.