Automação de convênios: estudo de caso de cartões de benefícios e sua relação com fidelização de clientes de um supermercado de Fortaleza

Abstract

The retail market is measured by the high competition. Thus, those section companies are attempting to find a way to stand out among the competitors. The use of the information systems as a competitive advantage is being a form of enhance the results. The implementation of a credit card system is being an option selected by some supermarkets in order to support the customer retention. This work analysys the benefits card system for covenants and its implications upon the customer’s loyalty at a supermarket in Fortaleza, it is a study case research. At that time, the benefits engendered athwart the implantation of this system are reported and its analysis as a management tool through reports. The methodology used is the bibliographic research and, there is also, an interview with the Sysprodata Chief Executive Officer, the credit card management company. The researcher simulates, using a test password, the use of the company’s system, exposing the features of this solution. Finally, it is concluded that, even being a tool that facilitates the customer’s loyalty process, this system is not responsible by customer retention, since this procedure depends on the variables that axceed the focus of the research.