Análise do comportamento das jogadoras no processo de decisão de compra dos jogos de RPG

Abstract

RPG games are a trend in the entertainment and increasingly attracting the female audience. In this context, this study aims to analyze the behavior of these female players in the purchase decision process of RPG games. This research aims to contribute to provide subsidies for the development of attributes of these games and services for these female players. The methodological approach that guided this research is quantitative, and the instrument used for data collection was a structured questionnaire. The study presents results that highlight the importance that the RPG has a good game quality and attractive graphics, regardless of the brand.