A lógica da formação de preços nos restaurantes de Fortaleza

Abstract

With the large growth of the restaurant market in recent years, it becomes necessary to try to understand how the leaders arrive at the final price of everything that is offered to the customer. The purpose of this paper is to present and meet the object of study - Restaurant - in all its aspects, history, market and typology, and the forms of pricing, and then identify whether the activity of pricing is done based on any of methods presented or randomly. For the results, besides the literature research, an interview was conducted in two highly regarded restaurants in the city of Fortaleza. After the survey was realized that although there is a whole structure of management information to assist in price formation process of restaurants, many are still defined randomly.