Processos estratégicos na aquisição de empresas: possibilidades e complexidades a partir de um estudo comparativo

Abstract

With the advent of globalization, the corporate world is constantly challenge the search for strategies that provide profitable and market positioning results. Thus, mergers and acquisitions between organizations grow exponentially around the world, following the evolution of business, intensifying competition and providing greater visibility for dynamic organizations. Despite all efforts to win new customers and greater market share, there are some barriers, such as legal, that can make more complex the implementation of competitive advantage. This study aims to analyze the processes involved in strategic acquisitions, including the perspective of the inspection agency, primarily through a comparative case study of the acquisition of two companies. The principal methodology used is the documentary analysis of procurement of Leão Jr. and Super Família submitted to the CADE.