O fim do consumismo: uma reflexão sobre o consumo compartilhado na era digital

Abstract

Over the years, new mass communication technologies were created and began to enjoy great prominence, changing even in the form of social interaction and enabling something like the return of practices such as collaborative consumption, stronger and more diffused. This article has as main theme "The end of consumerism: a reflection on shared consumption in the digital age", where through literature study and analysis of the main means and tools that provide this behavior by the users present on the internet, showing What impacts are reflected in the market and of Internet users who enjoy such practices. Examples of ideas, companies and actions that support the evolution and dissemination of the above mentioned theme will be shown in a contextualized way. Finally, I will describe in a direct and succinct way the benefits that shared consumption can bring to our increasingly connected and participative society on the Internet, as well as show if we can make the production form more self-sustaining, also aiming at a considerable reduction of impulses Based on consumerism.