A importância da educação corporativa como ferramenta de desenvolvimento organizacional: o caso de sucesso da empresa Natura Cosméticos SA

Abstract

Nowadays, the world has been passing through fast and constant changes that force the organizations to update constantly in order to follow all this dynamics, and only in this way, they won’t become obsolete and won’t collapse. In this context, the companies need a bigger flexibility to adapt to this new environment. Thus, it is required from the organizations’ employees an attitude of continuous development and learning. The Corporative Education (CE) appears as a strategic tool to prepare the human resources, aiming: the institutionalization of a continuous learning culture, to the employees’ capacity and, consequently, the achievement of better results to the company. It is noteworthy that the CE is a necessity already, and not an option to acquire new knowledge, abilities and attitudes anymore. The companies are beginning to realize the relevance of this instrument to the management of its intellectual capital and its application according to the corporate strategic planning. Based on these assumptions, it’s worthy to mention that this work focus the Corporative Education within the Natura company. The purpose is to analyze the corporative education as an organizational development tool and the impact produced by the educational actions in the goals established by the institutions. The work is structured in five chapters: Introduction, Theoretical Framework, Analysis of the Corporative Education in the Natura Cosméticos SA. company, Final Considerations and References. As approach method was used the applied, qualitative, exploratory, bibliographic and documentary research. The conclusions allow inferring the positive results achieved by Natura in the context of its Corporative Education.