A universidade corporativa em uma organização bancária como ganho estratégico: estudo de caso

Abstract

Due to rapid changes in the global scenario with the advent of globalization and the consequent increasing competition, many organizations have sought strategies to guarantee a greater competitive advantage. According to this point of view, the present study aims to expose that the management of knowledge through the corporate university directly implies the strategic success of organizations. A case study of the corporate university of the Banco do Nordeste do Brasil was executed through fieldwork and descriptive questions. It was concluded that the use of the corporate university is an instrument that aligned the organization strategy contributes to the broadening of skills and influence the company development.