Finanças comportamentais: uma investigação sobre a gestão financeira pessoal de micro-empreendedores do município de Fortaleza-Ceará

Abstract

This work aims to address the issue personal financial management, as well as identify how and which tools used by micro-entrepreneurs for the control and management of personal financial resources. Field research investigates how and what tools are used by the micro-entrepreneurs in Fortaleza / CE to manage their personal financial resources. The importance of this research is due to the great economic changes that occurred in the country, as rising incomes and growing number of entrepreneurs who, in search of autonomy, decided to open their own business, and these are fully responsible for managing the business. The research was classified, as the theoretical foundation, such as exploratory and literature, as the fieldwork, was configured as quantitative and qualitative research. Regarding the results obtained, it was found that most of the microentrepreneurs interviewed have some knowledge about personal financial management and conduct financial control, demonstrating that the fact of working with financial management influences their way of managing your personal resources.