Desenvolvimento de coleção de estampas da marca Batika

Abstract

This paper aims to present the Batika brand under the perspectives of consumer identification and marketing needs through the Bruno Munari methodology. The demand was observed in the market for a differentiated surface design and it was elected through surveys the target public, as well as their preferences and expectations about the patterns. The current scenario regarding the design of alternative prints in the city of Fortaleza-Ceará stills deficient and for this, the proposal of the project, although the brand is productive for all styles, was devoted to the creation for this specific public. The goal is to provide greater exclusivity in the case of custom designs and greater customization of prints that are already pre-defined in the catalog. It was made a study of trends to support the creation of the collection, as well as research for execution of the project taking into account factors such as price, quality and quantity.