Dimensões culturais na empresa familiar: estudo na empresa Kits Folheados Comércio

Abstract

This research aims to characterize the organizational culture of a family business to understand the organizational culture of a family business, and specifically investigate the perception of its collaborators towards reality or organizational culture, cultural dimensions based on the theory of Hofstede. To this end, the research had as its object of study the family business Kits Folheados Commerce. The characteristics of family businesses and small businesses, microenterprises, are similar, with the possibility of this analysis I set is feasible. Studies foundations that supported this research argue that the reality of micro Brazilian company. Microenterprise has substantial significance in the Brazilian economy, with the formation of an entrepreneurial culture and great economic potential, with significant contribution of job opportunities. From the research object, this project developed the study in the form qualitative study of the context of a family business, in which cultural dimensions were judged by 25 employees of the commercial and manufacturing sectors, which enabled the collection of data by quantitative method through questionnaires, as well as data approach statistical procedures. Main source of theoretical references the study Hofstede (1980) which uses four -distance cultural dimensions of power, individualism, masculinity and uncertainty avoidance. It was found that the company had reasonable degree of power distance dimension, individualism dimension and uncertainty avoidance. The research was developed through descriptive and exploratory methods. The sales department was more individualistic than the production department, and this one with a power distance dimension degree higher than that one. The company is a collectivist company, its employees admire their bosses, in spite of it is difficult to be promoted. Goals, it is believed were fully achieved because there was an involvement of the company studied who consented to the study to develop effectively. This study serves as an example to evaluate the organizational culture through cultural dimensions in small family businesses.