Análise das cinco forças de Porter no setor do aço no estado do Ceará

Abstract

Using the model of Porter, studied the steel sector of the state of Ceará. The great growth of the steel industry, which occurs in Ceará State, leveraged curiosity in the format of this research. It is observed through the Porter model, all facets of the steel market, competition, new entrants, bargaining power of suppliers both as buyers and possible substitute products. The survey was conducted descriptively and quantitative nature, with data collected from the members of the market companies, institutes, chambers and trade unions in the steel market. Through this study, we identified each player in the market and their participation, the exercise buyer power with the vendor and vice versa, new players and the impact load that will bring to the state's economy and even products that may influence directly in the steel option.