Marketing de relacionamento: o e-commerce de uma imobiliária

Abstract

The real estate market, despite constant investors, presents typical instability of a hive of activity that depends on the support to construction. The realtor, the practice of usual trading in real estate, has sometimes to invest its own resources as well as considerable time in your sales effort. In this scenario has increased the use of use of NTCIs, new technologies of communication and information. Through these some facilities are to be adopted by broker relationship and their customers. Viewing property in perspective and the updated records to the client profile are made possible by innovations CRM Customer Relationship Management system. In addition to more cost-effective for the sales professional, these tools bring pro customer convenience and flexibility in the negotiations. In this research we tried to assess how the brokers of a real estate deal with the e- real estate, a variant of e-commerce in the brokerage intermediation ratio.