Empreendedorismo: um relato de sucesso nos serviços de drogaria

Abstract

This paper deals with issues that are at the peak of its theoretical and applied discussions because undertake is of paramount importance to all companies, especially those that fit the drugstore sector. Being an industry with a great capacity for expansion, have tied their processes the initiative of an entrepreneur is vital. The overall objective is to highlight the successful entrepreneur profile. In this work, the motives, characteristics and history of the interviewee undertake the process are analyzed to understand analytically the real reasons for the success of your venture. It is verified and compared the existing literature and the reality of its application in companies. In the interview is presented history of the entrepreneur and the company. Paper concludes that the respondent entrepreneur is committed to the results and that their cooperation is essential. The return of information and process improvements are forms of group value in that is the return of the search results.