T-Shirts vanguardistas: perspectivas para o varejo de moda masculina em Fortaleza

Abstract

The T- shirt production follows a simple pattern, with little innovation when it comes to launching a piece on the market that differs from others through creative modeling. Your sale currently relies on the diversity of printing. Therefore, that the main goal of this research is the pursue of a product that sets itself apart from other T-shirts using not only printing, but finding alternatives to satisfy male costumers in a creative way. This project aims to analyze the perception and acceptance of vanguard T-shirts sold by the retailing Spanish brand Zara among the male clientage. The research has applied on this work was qualitative/quantitative, with explanatory and descriptive bias. The questions raised about the behavior and the wardrobe of men permeate the essence of this research which is structured in seven chapters, developing a discussion about the product on topic vanguard t-shirts which conclusion of this work is that the male costumer is still conservative when it comes to the consumption of vanguard t-shirts, but is possible to identify opportunities for the insertion of an innovative product when it comes to patterns and the use of diverse materials.