Ensaio fotográfico para o Instagram da Pimentá

Abstract

This paper elucidates all the process necessary to carry out a fashion production project focusing on an exclusive photographic production for Instagram. The brand chosen as the object in this study is Pimentá, a women's fashion company from Ceará, with the purpose of creating a content proposal that values the visual communication of the brand profile in this social network,, seeking to reinforce its identity and generate consumer desire over its products. After the development of the briefing and concept, and the organization and styling of the photoshoot, the project was executed, and thus aims to achieve the desired effect with the resulting images.