Desenvolvimento da empresa: Lavoisier - Tudo se transforma

Abstract

The following work is characterized as an Executive Project, being part of the Final Project, along with a Creative Portfolio, which aims is the development of the company Lavoisier - Tudo se Transforma. In the course of this work, the objectives of the company, its service project, the methodological tools and techniques, identity and other characteristics that make up its development will be detailed. To achieve the desired results, methodologies were used: bibliographic survey, briefing applications, market analysis and consumer behavior. All this, to make clear the importance of a communication and marketing services company within the fashion market of Ceará. In addition, the company had its project thought based on its four major strategies: Quality, Transformation, Confidence and Creativity, these being the pillars of the brand and the values that were used as a guide for the creation of the work.