Contribuição do endomarketing na fidelização do colaborador: um estudo de caso na empresa Turma da Malha

Abstract

The internal environment of an organization is a fundamental issue for companies seeking to remain successful in today's market. This study aims to evaluate the contribution of internal marketing on customer loyalty internal organizations from conducting a descriptive exploratory study, a qualitative approach, through literature and art of case study as a means of research, Turma da Malha company.