Sea304 | MARCA AUTORAL

Abstract

As a social element the fashion should cover the largest number of people. THE Sea304 includes the women's resortwear segment, which integrates beachwear and post-fashion with the proposal to value the female silhouette, was developed from the Löbach methodology, which seeks to know in advance the needs of the creative process. Through an analysis of target audience, made through a virtual questionnaire applied between possible clients, the brand seeks to provide fashionable products to a larger number of women with various physical types. The size grid will be extended so that customers inside or outside the current aesthetic standards can find pieces that contemplate different body types, differentiating themselves and entering the market of competitors in the industry.