Meu Bairro na TV: jornalismo comunitário, público, de serviço ou instrumento de legitimação no CETV (1ª Edição)?

Abstract

This research is a study about Meu Bairro na TV, from CETV (1 Edicao) TV newscast, aired on Verdes Mares broadcast television , affiliated to TV Globo. It analyzes approach’s line characteristic implemented in the TV newscast since 2009, which aims an approach with the public using health care policy and everyday’s problems solution through the mediation between the people and public power. With this policy, CETV name itself as a communitarian newscast, but it carries evident traces of service journalism (a Brazilian journalistic genre) and of civic journalism (a kind of journalism born in United States at the end of 1980’s decade). This monograph investigates if these three categories actually exists in the newscast and seeks an understanding what the motives are and the consequences from the mediation and from the change in the CETV’s approach’s line. The study is based mostly on authors and on scholars/experts on community’s concept, communitarian communication, service journalism and civic journalism.