Análise do modelo de negócios de desenvolvedoras locais de jogos digitais com base no business model canvas

Abstract

This work was developed with the goal of analisys the business model of local gaming developers, based on the Business Model Canvas. With the growthing and accessibility of new kinds of information technology allowed the development of new kind of industries, in special those who work with entertainment and creativity. The democratization of the means for producing and the growth of a big consumer market increased the demand for new players in the production market. Daily, new enterprises are born trying to survive in these markets. The Business Model was born to help enterprises get out from the paper and gain real form quickly and effectively without the development of a extended and detailed Business Plan. So the Business Model Canvas was developed, it is an simple and effectively tool made in a board composed by nine components which tries to describe how an enterprise works. So to the development of this research was performed a multiple case study, in qualitative form, in two locals enterprises who develops digital games, trying to understand how their Business Models works, based on the Canvas Model Theory. The results of this research, indicates the effectiveness of the Business Model Canvas to simplify the understanding of the business of those enterprises and the usability of this methodology even if there is no knowledge of the tool from the founders.