Uma análise do conteúdo de blogs de moda como instrumento de marketing

Abstract

This work seeks to analyze the content of the most relevant Brazilian fashion blogs as a marketing tool. It seeks to identify the most important blogs and their profiles, analyze their content and identify their market aspects. It has a descriptive and exploratory nature, being conducted in the first part of the survey a bibliographic research which sought to understand the main concepts that has to do with marketing communication, digital marketing, digital media and blogs. In the second part, a field survey was carried out in order to analyze the content of the most relevant Brazilian fashion blogs as an instrument of marketing communication, the search for a better understanding on how blogs can be a powerful tool of marketing for many brands and the role of bloggers in this context.