Análise da atitude empreendedora na franquia Bebelu em Fortaleza/CE

Abstract

This monograph is done a study on entrepreneurship in micro and small companies in the fast food industry, more specifically in franchises Bebelu located in Fortaleza. The study is directed by the following question: What is the perception of the entrepreneurial attitude of micro and small business owners who have adopted a franchise of the fast food industry? The overall objective is to identify the entrepreneurial attitude of micro and small entrepreneurs in the fast food meal branch of Fortaleza, in front of your franchise. And the following objectives: identify the socioeconomic profile of Bebelu Sandwiches franchisees; investigate the motivations of entrepreneurs to adherence to franchises; and analyze the presence of the dimensions of entrepreneurial attitude (production, engineering, power and innovation) in the profile of Bebelu Sandwiches franchisees. The methodology we used a field research with 30 entrepreneurs who have a Bebelu franchise in the city of Fortaleza, a total of 39 franchisees, who answered a questionnaire that ground this search. Responding to the initial question about the perception of entrepreneurial attitude of micro and small business owners who have adopted a franchise of the fast food industry, this study allowed us to draw the conclusion from the analysis of the responses of the survey participants that joining the franchise if Bebelu gave for opportunities, realizing that the franchise reduces the risk, considering that it is an established brand, verifying, based on IMAE questionnaire, the survey participants have entrepreneurial attitude from the analyzed dimensions, with more highlighting the presence of innovation in your profile.