Elementos do contexto em relações entre contratante e contratado na realização de serviços terceirizados

Abstract

This work was developed through literature and qualitative method, with the overall objective to checking CRM as an auxiliary tool for the success of companies that hire and companies that offer their work force outsourcing services. Within the theoretical development research is an approach to the marketing of services, concepts and examples of this tool that both favors the approach of the customer with the supplier as described in the course of the literature discussed in the body of this research. An analysis of the CRM in marketing services is performed, showing how far the relationship management model with the client influence the company's success and customer satisfaction. Still in his theoretical body research is an approach to the definition of subcontracting, showing the advantages and disadvantages in making use of this instrument, which in turn is widely used by businesses today, that gets to reduce costs and charges facilitating the improvement of time to treat only of what concerns the business of business organization. It is also shown the legal aspects of subcontracting and the types of outsourcing can be done to Brazil. Upon completion of the literary are shown cases of success and failure in the use of subcontracting.