Uma indústria, duas publicações e dois públicos: questões de dialogismo

Abstract

From two texts extracted of two distinct publications, but dealing with the same product, this article discusses differences in the language of discourse of a metallurgical industry of French origin established in Brazil in their communication with their own employees, through a internal newspaper, and with customers, through a circulation magazine specifically addressed to them. As a theoretical it was followed the Bakhtin line. In both publications the enunciator is the same, but the enunciatee are different and require speeches that adjust with these differences so that the interaction can be realized.