Práxis comunicativa no Antônio Bezerra: das memórias do vivido às imagens do bairro e de si que os moradores constroem

Abstract

This Master’s research discusses about how sociocultural practices are communicative praxis to thereby identify and understand the processes of construction of the images that the dwellers and communicators of Antonio Bezerra district make of the neighborhood, about their communicative experiences and about themselves. Last district of the northwest of Fortaleza and part of Regional Executive Office – SER III, Antonio Bezerra is the scenario of the website , the community radio station Costa Oeste 87,9 FM, and the old Radio Comunitaria Antonio Bezerra, 103,5 FM. Communicative experiences, lived by the neighborhood residents, who get far from the market-guided. As specific objectives, we aim to identify the processes that contribute to the construction of social identifications; understand how the images about the neighborhood, constructed by the residents, dialogue with the images they have about themselves, of the radiocom and the website and find the counterpoints and the similarities between these images and self images, reflecting on how the elaboration of these representations and the affective liaisons of the communicators with the place affect each other mutually. We chose a methodology that uses the cartography principles understanding that every research intervenes more than represents the reality investigated, given the lack of neutrality in knowledge. And to understand a given object, it’s necessary to be flexible before the phenomena studied, understanding that the scientific research is made of meetings that reach, provoke and transform the researcher and the object, especially when this object is made of people. We use the memory as the main methodological strategy, associated to the interview of oral story, conceived in a dialogical form when experienced as social interaction practice. The residues of the everyday actions, retained in memory, contribute to the elaboration of the self representations (and the others’) that guide the social identifications, define differences and identities. The reports by memory contribute, then, for the individual to define his place and the relationships that keep with the others and the things. Finally, although the scientific investigation is a continuous process, this study infers that the Antonio Bezerra residents – inhabitants whose families live in the district for a long time and who are part of a net of contacts of this research – keep a strong link of affect with the district, created by living together with people who live at the same place for decades. This link results in positive images of the district, contradicting the social stigma that reach the poor neighborhoods. In spite of the bad indices of criminality and low social indicators, the district is seen as a good and calm place to live, with features close to the country life, against the frenetic metropolitan rhythm. The communicators see themselves as residents who value and defend Antonio Bezerra neighborhood, whereas the communicative experiences carry different images. BAB and 103,5 are means that worry about the district issues, while the current phase of Costa Oeste has a negative image, as a radio station that got apart from the community.