http://repositorio.ufc.br/handle/riufc/22329 Sat, 15 Aug 2026 18:41:45 GMT 2026-08-15T18:41:45Z http://repositorio.ufc.br/handle/riufc/87489 Título: A formação publicitária e o desafio de explorar o potencial do tráfego pago no ambiente digital Autor(es): Souza, Jessica Almeida de Abstract: The Brazilian advertising market is undergoing rapid transformation driven bydigitalization, and paid traffic management has emerged as one of the mostdemanded competencies in the field. This study investigates the gap between theacademic training offered by the Advertising and Propaganda program at the FederalUniversity of Ceará (UFC) and the requirements of the digital paid media market.Through documental analysis of the Course Pedagogical Project (PPC) approved in2024 and a bibliographic review of research on academic training and the labormarket in advertising, it was found that the current curriculum does not include anydiscipline focused on developing operational skills in platforms such as Meta Ads andGoogle Ads. As a concrete product of this research, the creation of an electivecourse titled Paid Traffic Management and Digital Performance is proposed,formalized in a Course Plan developed according to UFC's institutional model, with64 hours divided between theoretical and practical content. The proposal aims tobring university education closer to contemporary market demands withoutabandoning the critical and reflective character that distinguishes quality publiceducation. Tipo: TCC Thu, 01 Jan 2026 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/87489 2026-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/87428 Título: Artes de rua por um ICA subversivo: comunicações urbano-visuais via apropriação das paredes no Instituto de Cultura e Arte da UFC Autor(es): Sousa, Emily Silva Abstract: This study intends to analyze the urban-visual expressions present at the Institute ofCulture and Art (ICA) of the Federal University of Ceará (UFC). It aims to understandhow these practices function as forms of subversion of institutional space,transforming the Institute's walls into media for communication and repositories ofstudent memory. To reach this outcome, the study adopts a qualitative approachbased in an interdisciplinary literature review, bringing together Foucault'sperspective on relations of discipline and control (1999), Pross's media theory (1971),and the developments proposed by Baitello Junior (2000), in order to perceive theseinscriptions as extensions of students' bodies. Additionally, the concept of thepalimpsest, as discussed by Pesavento (2004), is applied to decode the layers andtemporalities engrained in the Institute's walls. Methodologically, the research drawson photographic documentation and interviews with individuals connected to theinscriptions found at the ICA and to the field of urban culture, seeking to apprehendthe dynamics surrounding the production and persistence of these manifestationswithin the institutional space. The findings demonstrate that the emergence of theselanguages at the institute reflects the urban culture influence on the youth andpolitical polarization in Brazil through the last years. We even venture to say that theuniversity education democratization processes in the country have taken part in thisgeneration of stresses about the normalization patterns in the university environmentof the ICA. In this context, a generation influenced by urban cultures producedtensions against the normative standards governing the institutional environment.Within this panorama, the first inscriptions emerged as markers of resistance to thesenorms, transforming the walls into a visual ecosystem in which layers of expressions,temporalities, and street art languages coexist. The study also includes an analysisof the 2024 Communication Week (SECOM) as evidence of the student community'sappreciation of these artistic practices by incorporating records of the inscriptions intothe event's visual identity and adopting urban culture as the main axis of its activities.Therefore, it is concluded that the urban-visual expressions present at the ICA workas forms of resistance to mechanisms of institutional control and have becomeestablished as media of communication and repositories of the memory of universityexperiences within the Institute. Tipo: TCC Thu, 01 Jan 2026 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/87428 2026-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/87426 Título: Memória transcestral, memória presente: histórias e fabulações de identidades transfemininas na cidade de Crato -CE Autor(es): Tomaz, Jotta Amancio Abstract: “Memória Trancestral, Memória Presente” investigates the memories and transfeminineidentities in the city of Crato, highlighting the life trajectories of Capela, Lacraia, WiarlleySpears, and Lohaynne Rodrigues, with the aim of bringing visibility to often marginalizedstories. Using an ethnographic methodology that combines theoretical research and artisticpractices, such as fabulation and photopainting, the project records these experiences whilesimultaneously laying the groundwork for the recovery of Crato’s trans memory. Therelationship between body and territory emerges as a key element in understanding how socialand cultural dynamics shape the lives of transfeminine communities. The result is a websitethat serves as a platform promoting the continuous recording of these memories, allowingnew stories to be shared and preserved. In addition to expanding the reach of transfemininenarratives, the site fosters active community participation and ensures that these memoriesremain alive and visible. The work envisions a future with more research and initiatives thatvalue the diversity and resilience of transvestigender identities. Tipo: TCC Mon, 01 Jan 2024 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/87426 2024-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/86637 Título: Influenciadores mirins: uma análise da produção de conteúdo comercial no youtube à luz da ética e da legislação publicitária Autor(es): Oliveira, Rafaela Azevedo Servilha De Abstract: This paper analyzes the production of commercial content by kidinfluencers on YouTube, positioning it at the intersection of entertainment, advertising, and digital child labor. Starting from the premise that this activity constitutes a complex phenomenon that transforms childhood into a commodity, the study is based on advertising legislation (CDC, CONANDA and CONAR resolutions) and the ethical principles of the Child and Adolescent Statute (ECA), including its digital dimension. The general objective was to analyze the fragile regulatory boundaries of commercial content directed at children in the context of platformized culture. Through a comparative analysis of three emblematic channels —whose identities have been concealed for ethical reasons — the narrative structure, persuasive elements, and explicit and implicit market integration were investigated. The results demonstrate a systematic dissolution of the boundaries that traditionally protected childhood from commercial exploitation: the home becomes a studio, play becomes a script, and trust becomes influence capital. It is concluded that current regulation is outdated and insufficient in the face of the speed and sophistication of platforms. The algorithmic logic, coupled with the power asymmetry between platforms and users, creates an illusory autonomy for the child, who becomes both consumer and producer of the narrative. Faced with thecommodification of childhood experience, the urgency of a new ethical and regulatory pact is advocated, one that prioritizes the integral protection of childhood, ensuring digital participation that is safe, conscious, and free from market exploitation. Tipo: TCC Thu, 01 Jan 2026 00:00:00 GMT http://repositorio.ufc.br/handle/riufc/86637 2026-01-01T00:00:00Z