http://repositorio.ufc.br/handle/riufc/22036 2026-04-16T22:04:42Z http://repositorio.ufc.br/handle/riufc/85843 Título: Angels sob medida: a mulher gorda no padrão Victoria’s Secret Autor(es): Lima, Clarissa Fernandes da Silva Abstract: This work analyzes the absence and standardization of fat female bodies in fashionadvertising, focusing on the brand Victoria’s Secret. It is based on the understanding thatfashion functions as a system of meanings that organizes perceptions about the body,especially in relation to gender norms and aesthetic standards. The study draws on conceptssuch as fatphobia, beauty, representativity, and gender, based on authors like Agnes Arruda,Naomi Wolf, and Denise Bernuzzi Sant’Anna, whose contributions help to understand thesocial construction of thinness and the marginalization of bodies that do not fit this model.The research adopts a qualitative approach, grounded in three methodological procedures:bibliographic review, document analysis of images from the brand’s fashion shows in 2018and 2024, and a case study. The analysis indicates that, despite the changes promoted by thecompany in its rebranding process, the inclusion of non-thin bodies occurs in a limited andvisually controlled manner. Fat bodies are inserted according to adjustment criteria,maintaining an appearance close to the body shape previously promoted. Thus, it is observedthat fashion advertising reproduces visibility structures that restrict the plurality of bodyshapes and condition the notion of diversity to pre-established molds. It is concluded that,even in the face of transformations in institutional discourse, the meanings attributed tofemale bodies remain tied to a specific ideal, and representativity still operates withinexclusionary parameters. Tipo: TCC 2025-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/85791 Título: Desenvolvimento de projeto artístico com palha de Carnaúba: Entrelaços Autor(es): Maria, Bianca Estefani Da Rocha de Tipo: TCC 2026-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/85421 Título: Desenvolvimento da marca Ayrá Autor(es): Kuhn, Helena Saraiva Abstract: This final course project, presents the development of the AYRÁ fashion brand and the creation of its first original collection, composed of twenty looks. The project covers all stages of brand identity construction: from conceptualization and reference research to the development of the pieces and definition of market positioning, and the brand's business plan. The AYRÀ brand and collection are original creations, with the purpose of applying the knowledge acquired throughout academic training and expressing a vision of contemporary formal wear. Keywords: Fashion. Brand Development. Party. Tipo: TCC 2025-01-01T00:00:00Z http://repositorio.ufc.br/handle/riufc/84654 Título: Cabelo e identidade: percepções de adolescentes dos anos 2000 sobre o filme O Diário da Princesa Autor(es): Pina Galdino, Fernanda Abstract: This work aims to understand the perceptions of women who were teenagers in the 2000s regarding the construction of hair in the film The Princess Diaries. To gain this understanding, bibliographical research was conducted to gather scientific information on topics involving race, coloniality, beauty, its patterns and dissemination, hair, and memory. Documentary research was also used, through the investigation of the film in question, and qualitative research, through the interpretation of in-person and remote interviews conducted with four Black women with curly hair. Based on the theoretical survey, it is possible to analyze how these narratives are present in the film's plot and the social relations it presents, drawing a parallel between the main character, Mia, and the antagonist, Lana, in addition to examining the social role of each character and their representations. Through this study, it is possible to design the interview to understand how these women view their identities and individualities, when these aspects began to be observed, and how they connect with racial issues. Furthermore, based on memory data, it is possible to understand the relationship women had with their hair before watching the film and whether there was a change in perspective and/or understanding of themselves and the world afterward. It was found that the lack of Black actors in the cast triggered another type of confrontation between the characters: hair. Hair appears as the counterpoint in the rivalry between Mia and Lana, in a representation that associates curly hair with messiness and negligence, while straight hair is seen as the ideal for a princess. Accompanied by racist comments, this representation affected adolescents of the time by instigating the process of straightening hair as a means of social acceptance and a path to ideal beauty. Based on these results, it can be concluded that colonialism creates racist mechanisms by denying beauty to the Black body and using the media to disseminate these ideas, which are represented in the film by the image of hair to demonstrate social ascension and the place occupied by phenotypically white characteristics. Furthermore, influence is verified by the interviewees' diverse questions and feelings about Mia's visual change, reflecting on the image they hold of themselves and their characteristics. Tipo: TCC 2025-01-01T00:00:00Z