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Title in Portuguese: Caracterização dos novos clientes do mercado imobiliário
Author: Heineck, Luiz Fernando Mählmann
Freitas, Ana Augusta Ferreira de
Paulino, Ana Adalgisa Dias
Keywords: Mercado imobiliário
Comportamento do consumidor
Housing clients
Issue Date: 1997
Citation: HEINECK, L. F. M.; FREITAS, A. A. F.; PAULINO, A. A. D. Caracterização dos novos clientes do mercado imobiliário. In: ENCONTRO NACIONAL DE ENGENHARIA DE PRODUÇÃO, 17., 1997, Gramado. Anais... Gramado: ENEGEP, 1997.
Abstract: A discussion is presented on the new requirements that home clients are putting forward in the housing market. Basic information was gathered during interviews with prospective clients that visit home sales fairs in ten different cities in Brazil. Moreover, general literature on socio demographic aspects was approached in order to consolidate views obtained in the interviews. The work concludes on the existance of various new market segments that might be explored by building developers. Quantitative analysis should be conducted conforming the general qualitative trends presented in this paper.
metadata.dc.type: Artigo de Periódico
Appears in Collections:DECC - Trabalhos apresentados em eventos

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