Desafios na implementação do planejamento estratégico em uma empresa familiar do setor pecuário cearense

Abstract

Strategic planning is an administrative process that defines objectives and formulates strategies to achieve them, taking into account the internal strengths and weaknesses of organizations, as well as the opportunities and threats of the external environment. This type of planning aims to guide the organization in the long term, ensuring that it is prepared to respond to market changes and achieve sustainable performance. The general aim of this study is to investigate the challenges of formalizing strategic planning for organizational performance in a family business in the livestock sector in Ceará. The research, characterized as exploratory-descriptive, bibliographical-documentary and qualitative, is configured as a case study. Data was collected through semi-structured interviews with the manager and employees, as well as through direct observation by the author and documentary research carried out at the organization. The results indicate that the lack of formal strategic planning can lead to significant inefficiencies and a lack of preparation to face competitive and market challenges. The research also showed that resistance to change and adherence to traditional processes are very present. The conclusions point to the need to integrate formal strategic planning practices and other management tools such as SWOT analysis, the Balanced Scorecard and Porter's five forces, highlighting how this can lead to effectiveness and increased competitiveness. The formalization ofstrategic planning was implemented and suggested as a means of providing strategic clarity, aligning long-term objectives and strengthening the company's market position.