O arranjo produtivo local como potencializador da vantagem competitiva: a visão dos participantes do APL de turismo Região Lagoas em Alagoas

Abstract

This study includes questions about the motivating aspects of the increase in the competitiveness of companies participating in a Local Productive Arrangement (LPA) of services, from the viewpoint of those who take part in the Lagoons Region’s Tourism LPA. It presents a review of the concept of competitiveness and LPA,including the German Development Institute’s Model of Systemic Competitiveness, and Machado’s model of LPA evolution (2003). The survey was conducted primarily through semi-structured interviews. It showed that the main features that contribute to the competitiveness of the companies participating in this LPA include an increase in the workforce capacity in the region, cooperation between the participants, and a special attention to the increase in the advertising of the region, normally not referenced in the literature on the subject.