O Brasil visto pela imprensa européia: brasilianismo, samba e o BRICS

Abstract

The author analizes the manner in which Brazil is shown in the European media which he calls Brazilianism. Together with Brazilianism Fryer associates the distortion of Brazilian reality to the European public – Brazil is shown as exotic and backward – but also is a negative influence on the way the Brasilians themselves. In the authors own words, “Brazilianism reinforces the undeniable self-perception amongst many Brazilians that the country is incurably handicapped by various aspects of its culture and society, which prevent it entering the top rank of world nations”. Ending up he judges that this image of Brazil is changing in Europe.