Importância percebida e intenções de envolvimento com a gestão social e a ambiental: uma análise comparativa junto a estudantes de curso de administração

Abstract

This study analyzed the perceived importance and future intentions with regards to social and environmental management, comparatively evaluating the areas. A field study with data collected from 403 Business Administration undergraduate students from institutions of higher education in the northeast of Brazil was done. The data were analyzed through descriptive statistics (averages and frequencies), exploratory factor analysis (EFA) and analysis of variance (ANOVA). It was found that: (1) students assign greater importance in general to the environmental over the social management; (2) they attribute a greater practical importance to the enviromental management; (3) as for the future interest, the environmental management evoked a greater future involvement than the social management. Analysis of variance indicated that these positions are influenced especially by the type of institution and by the experience in the area in environmental management, while in social management they are influenced by gender (men and women).