O impacto das representações de médicos, farmacêuticos e consumidores no uso dos medicamentos de marca e genéricos

Abstract

The present study looked for the evidences on the contradictions, believes, and values subjectively implied in the use that doctors, pharmacists, and consumers, made of medicinal drugs. We tried to analyze the impact of generic drugs in the market as well as its consequences in the context of the relationship among the classes mentioned above. We also studied the mechanism of the pharmaceutical market, and the level of influence over the population, especially on those who issue the prescriptions. The methodology applied was based upon a qualitative approach, with emphasis on the constructive-interpretative epistemology. The historic review done on the history of the medical practice brought light to our study from the point of view of questioning the process of medicine orientation and the technological dependence of the scientific and biological medicine. The information resulting from the analysis on the meaning content proved that medicinal drugs remain the main element in the complex relationship doctor-patient, with all its positive and negative consequences. People imagine that medicinal drugs consist of the magical element in the healing process implied in the medical practice, more and more iatrogenic and distant from de intended humanism.