Experiência de startups na área ambiental: estudo de caso do ASG na startup Selletiva

Abstract

The climate change has significantly impacted various sectors of the economy, as well as scandals about corporate governance and political and social instabilities have affected companies and influenced decision-making in the financial market. Therefore, the incorporation of environmental, social and governance (ESG) factors in the strategy and management of companies has demonstrated their commitment to society, going beyond financial return, showing concern with the impact their actions have on the environment, in the way they relate to their stakeholders and in the way they are managed by senior management. In line with this market trend, startups called cleantechs / greentechs appear, seeking to offer green solutions not only to reduce the negative environmental impact of their operations, but also to create products and services that help preserve the planet for present and future generations. In order to analyze the positive impact of ASG on a cleantech, startup Selectiva was selected. For this evaluation, the evidence of the ESG practice in the company was analyzed through the certification of System B, a validation method selected by the startup, as well as an online form for the CEO was prepared and applied. It could be that the company felt the positive impact in attracting customers, employees, candidates and suppliers. It was also verified that certification B, in addition to recognizing what is already done in the company, especially with regard to its greater environmental impact, has also been helping the startup to strengthen its corporate governance and social criteria.