Economia criativa como estratégia de convivência com o semiárido cearense: o caso do artesanato renda de bilro

Abstract

Through the case of tenants from Apiques community, the settlement in the city of Maceió, Itapipoca-Ceará, this study aims to analyze the economic and cultural aspects of bobbin lace made by rural women as a strategic way of living in the semiarid. In a qualitative and quantitative approach, it was used a data collected during primary origin experiences carried along to tenants and employees by applying a round of conversation workshop, interviews and pre-designed forms to achieve the proposed objectives of this study. The craftswomen perform agricultural work in the rainy season periods and focus not on land that combine time in their daily household chores and bobbin lace, is being performed in two ways: individually and collective group of women lace makers. Regarding the production cycle in the community, it has been directly related to climate variations, such the distribution of the handicraft a disability is perceived, the dependence of middlemen who are the current sales channels, but not provide much gain on the sale of the handicraft. Another factor is the lack of knowledge by consumer market, which is generated by the distance of the main tourist centers and the informality that the activity has to the community. Despite lower annual earnings, this economic activity demonstrates profitability, proving profitability for craftswomen that develop this work. The bobbin lace retains characteristics of its origin where women sit to the pad to produce each piece by hand. It is necessary to identify new market channels and create a local entity able to maintain higher production levels and bargaining power, as well as the stimulation of specific capabilities of management, leadership and market studies. Therefore, with the spread of the Creative Economy emerges a new economic thinking activity taking into consideration the cultural richness basis on the sites in Brazil.