Mediação da Informação nas postagens do Facebook sobre as obras de Tolkien

Abstract

This research aimed to investigate the process of mediation of information in posts referring to Tolkien's works, on the page of the publisher HarperCollins Brasil and on the Tolkien Brasil group on Facebook, in order to observe if there is collaboration with the community. For this, its methodological path presents a qualitative approach due to its subjective character, its type of study is exploratory level, in view of its purpose to develop ideas. The data obtained were analyzed according to the Conversation Analysis (CA) technique in Computer Mediated Communication (CMC). The delimited period covers the first semester of the year 2021, in order to cover the publisher's new publications. Having as a criterion of choice the largest number of comments in posts about the author's works, three posts from the page and three from the community were selected. The results obtained in the analysis point to the presence of collaboration in the act of mediating. However, the action does not come from the editor's moderation, but from its followers, frequent actions in the group approached. It is concluded that through the conversations present in the comments of each publication, users can have their doubts resolved asynchronously. Therefore, pages and profiles of publishers find partners in the mediation of information in communities of practice.