“Todo dia é um 7 a 1 diferente”: o desastre do futebol brasileiro e sua ressignificação como meme no jornalismo online

Abstract

The defeat of the Brazilian team by 7 to 1 to Germany in the 2014 World Cup semi-final opened wide gaps concerning game quality, preparation and organization in Brazilian football. In addition, it left discursive marks in the popular vocabulary, ironically relating the scoreboard as a synonym for disappointment, sadness and indignation, making the expression "every day is a different 7 to 1" to continue being propagated on social networks. Given this communicational behavior, the present work focuses on understanding the social impact of the match result in Brazil due to the dimension that the sport reached in the inhabitants in the light of Wisnik (2008), Júnior (2017) and other authors. The research also tries to understand how the term "7 a 1" and its variations were replicated and recreated based of the phenomenon of memes on the internet (Dawkins, 1979; Horta, 2015), as well as its appropriation by means of communication vehicles. The objective of this study is to observe how this specific meme was used in the titles of eight examples, including articles and opinion articles, through comparative analysis between its contents. From this, we found that the expression "7 to 1" has undergone a new meaning over the years to the point of being considered as a term already legitimized by its meaning as a meme and naturally exposed even in the newspapers without contextualizing the reader of its association with the main subject of the publication, demonstrating a way to practice journalism that is less plastered and closer to the public.