Análise semiótica comparativa: infografias do Nexo Jornal e de outros veículos de comunicação sobre a mesma temática

Abstract

Infographics have become popular in journalism in the last 38 years, since the introduction of computers in newsrooms in the 1980s. In addition, the advancement of the Internet in the 1990s, promoted access to information in a more immediate and visual way. Currently, multimedia devices, such as GIFs, 360º videos and interactive data visualization, provide animation and interactivity to infographics. Thus, in this research we are interested in the use of infographics in journalism. When looking for journalistic organizations that value the use of this resource, we found a completely digital newspaper that gives priority to the visual presentation of the facts, the Nexo Jornal . In 2018 and 2019, the Brazilian journalism vehicle, based in São Paulo - SP, achieved the title of “bronze medal” in the International Infographics Award - Malofiej, considered the “Pulitzer of infographics”. Within the Theories of Communication and Journalism, which can be used to explain and analyze infographics, we choose the Semiotics. Thus, the research methodology consists of a comparative semiotic analysis. We seek to compare Nexo 's infographics to other media infographics that address the same theme. The selected analysis corpus consists of four Nexo ’s infographics and four similar infographics from other media: Uol Esportes , Época Magazine , Gazeta do Povo and G1 . The analysis follows the theoretical and methodological parameters of application of Semiotics, by Lúcia Santaella (2005). We conclude, at the end of this work, that most of the analyzed infographies of Nexo Jornal have a great informative potential, presenting the information in a visual, clear, objective and deep way. Once in general lines, textual and image elements work with the objective of improving the understanding of the journalistic message.