O uso de adaptações cinematográficas como ferramenta de marketing em bibliotecas escolares

Abstract

Covered by laws that guarantees their place in libraries, the librarians might be concerned not only about the technically operation, but also in filling the space entrusted to them, using competences conferred on them during their period on graduation and around the world where their libraries are distributed. The cinematographic, or film, adaptations are known by a large part of the community assisted by school libraries, even if it escapes their knowledge that the adaptations has their script based on a book. was started using as locus a high school, making use of observation and questionnaires, based on phenomenology to point out if the library of this chosen locus had a collection that matches with the analysis criterion established by this project, and if the assessed group of students would be interested in a marketing activity, as well as the students knowledge about the acquis related to this study. In this study was talked about school library, marketing, it’s types and tools, non-profit marketing and film adaptations, witch was the theoretical basis for this research. Thus, in the end, positive returns were submitted to solve the issue discussed. With the movie theaters frequently full emerges the opportunity to increase the visibility of libraries, through this new link with the well-known seventh art using this connection as a tool for marketing. Since it is the responsibility of the librarians to serve their community in a effectively and efficiently way, according to parameters laid out based on users, because knowing your user the librarian will best know how to plan the library.